Technology-driven special projects
In these projects, the technology itself takes center stage: people see it from the street, touch it in the customer area, put it on at a competition venue. We choose a solution to fit the location and the objective and manage the project through to launch.
Our clients include
Where the technology works
On a building
LED media facades. Four sites for Halyk Bank and Visa: two in Almaty, one in Pavlodar and one in Tashkent, 2024–2025.
Indoors
Installations that visitors operate themselves: in the digital branch of Halyk Bank and on the Kazakhtelecom stands at MWC, where we organized the production of themed installations.
In a brand zone
Technology as part of the mechanics: a VR route on a stationary bike by Issyk-Kul, a VR ski jump, a VR descent and a ski simulator at Shymbulak, a platform that registered participants of the Visa football camp and tracked their results. And on the press tour for the Kcell 5G launch, a VR flight over Turkestan.
Permanent or for the duration of the event
Permanent installation. The media facade and the branch stay with the client after handover. The main work here is selecting the equipment, delivering and installing it, and launching the system. Production and installation are carried out by specialized contractors under our management.
Temporary zone. VR and digital mechanics run for as long as the event lasts. What matters more here is how quickly the zone can be set up and taken down, and how many guests it can handle per day.
Questions about technology-driven special projects
What is a technology-driven special project?
A technology-driven special project, as we use the term, is one where the technology itself takes center stage. People see it from the street, touch it in the customer area, put it on at a competition venue. For us, that means media facades on bank buildings, the Halyk Bank digital branch and VR mechanics at Visa events.
What is the difference between a permanent and a temporary technology installation?
A permanent installation stays with the client after handover, as with media facades and the Halyk Bank digital branch. The main work here is selecting the equipment, delivering and installing it, and launching the system. A temporary zone runs for as long as the event lasts, so what matters more is how quickly it can be set up and taken down and how many guests it can handle per day.
Who develops the technology in a special project: the agency or contractors?
In a technology-driven special project, ROI Group chooses a solution to fit the location and the objective and manages the project through to launch. Production and installation go to specialized contractors, and we manage their work. The scope can also include digital systems: the platform that registered participants of the Visa football camp and tracked their results was part of our scope of work.
How do you start a technology-driven special project?
A technology-driven special project starts with two answers: where the technology needs to work and who will see it. A facade, a branch or office, and an event call for different solutions. Tell us about the location and the objective, and we will propose a solution and then manage the project through to launch.
Tell us about your project
Where does the technology need to work, and who will see it: a facade, an office or branch, an event? We will propose a solution and manage the project through to launch.
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Date: October 25, 2026.