Exhibition projects
Organizing participation in an exhibition starts with one question: why is the company going? To show a new product, to meet partners, to introduce itself to a new market for the first time: the answer shapes the space, what is shown in it and how the exhibition days will go. We prepare companies for exhibitions in Kazakhstan and abroad: the purpose of being there, the stand, the equipment and the content.
This is how we prepared Kazakhtelecom for Mobile World Congress, the international mobile technology exhibition in Barcelona and Shanghai, five times.
Our clients include
The exhibitor’s goal comes first
An exhibition has tight limits: a few days, someone else’s venue, competitors in the next aisle. So before we design a stand, we find out:
- who you want to meet: clients, distributors, partners, the press;
- what visitors should see or try for themselves: the live product, an on-screen demo, a use case;
- where negotiations will take place: an open counter or a closed meeting area;
- what guests will take away: product materials, a contact, an agreement on the next meeting.
The answers form the concept of your presence, and only then do we look for the right form for the stand.
What we take on
Concept and content
The idea of the space, the product demonstration scenario, content for screens and installations.
Stand
The stand concept and design are ours. Structures are produced and installed by specialized contractors under our management. See the exhibition stand design and build page for details.
Equipment
Screens, touch displays, multimedia installations, sound and lighting, depending on how you present the product. When the technology itself becomes the exhibit, see interactive and multimedia installations.
Visitor materials
Printed materials and handouts about the product: what guests take away from the stand.
Stand operations
Stand staff, scheduled product presentations and meetings with guests during the exhibition days.
Contractors
We assemble contractors for each exhibition, vet them and coordinate them during installation and the exhibition days.
Exhibitions abroad
Participation in an exhibition abroad is prepared from a distance: approvals come from one country, the venue is in another, and the contractors are local, close to the venue. We run the project as one team, from your approvals to work on site. That is how we worked with Kazakhtelecom: the client’s team in Kazakhstan, the venues in Spain and China.
If what you need abroad is not an exhibition but your own business event, such as a forum or a partner meeting, see international business events.
Kazakhtelecom at Mobile World Congress
For three years in a row, we managed Kazakhtelecom’s participation in Mobile World Congress.
| Year | Cities | What we did |
|---|---|---|
| 2017 | Barcelona | stand and exhibition participation management |
| 2018 | Barcelona and Shanghai | participation in two exhibitions: stands, installations, content; Networking Garden in Shanghai |
| 2019 | Barcelona and Shanghai | participation in two exhibitions: stands, content, materials for participants |
We designed the stands and prepared the spaces where the operator presented its products, including stands, themed installations, demo content and materials for participants, and coordinated contractors at the venues in Barcelona and Shanghai. We also managed the production of the stands and their delivery to Spain and China.
What the cost of participation depends on
We price participation for each exhibition separately; there is no public price list. The biggest factors are:
- one exhibition or a series: in 2018 and 2019, Kazakhtelecom took part in two exhibitions a year, in Barcelona and Shanghai;
- the city and the number of days the exhibition runs;
- content: whether new content is needed or existing content can be used;
- the print run of materials for visitors.
We agree on how exhibition space and exhibitor fees will be paid while preparing the budget: depending on the project terms, the payment can go through ROI Group or directly from the client to the organizer.
For what goes into the budget for the stand itself, see the exhibition stand design and build page.
If you already have a budget, we will propose options at different scales and show how they differ.
Questions about exhibition participation
What does an agency handle when a company takes part in an exhibition?
Organizing participation in an exhibition includes the concept and content, the stand, equipment, visitor materials, stand staff, scheduled product presentations and meetings with guests. The stand concept and design are ours; structures are produced and installed by specialized contractors. We assemble them for each exhibition, vet them and coordinate them during installation and the exhibition days.
Who pays for exhibition space and exhibitor fees?
Exhibition space and exhibitor fees can be paid through ROI Group or directly to the exhibition organizer. We agree on this while preparing the budget, and it depends on the project terms. More often, the payment goes through us as part of the client’s budget, and the venue’s own services are provided by the exhibition at its own rates.
Do you have experience with international exhibitions?
Yes: ROI Group ran five exhibition projects for Kazakhtelecom at Mobile World Congress in Barcelona and Shanghai in 2017–2019. The client’s team worked from Kazakhstan, and the venues were in Spain and China. We handled stand production and delivery and coordinated contractors on site.
How do you start preparing for an exhibition?
Preparing for an exhibition starts with the goal: who you want to meet, what a visitor will see or try for themselves, where negotiations will take place and what guests will take away. The answers form the concept of your presence, and only then do we look for the right form for the stand. For a first conversation, the name of the exhibition, the dates and the goal of your participation are enough.
How much does it cost to take part in an exhibition?
We price participation in an exhibition for each event separately; there is no public price list. The estimate depends on the number of exhibitions, the city and days of operation, new or existing content, and the print run of visitor materials. The budget for the stand itself is covered on the exhibition stand design and build page. If you already have a budget, we will propose options at different scales and show how they differ.
Tell us about the exhibition
Name the exhibition, the dates and the goal of your participation: that is enough for a first conversation. We will come back with a participation concept and an estimate.
Discuss your exhibition2. What data. The name, company name, phone number, email and task description that you submit through the form on roigroup.agency.
3. Why. To contact you, clarify your task and prepare a project proposal. We do not send newsletters without your consent.
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Date: October 25, 2026.