Media facades
A media facade starts with engineering, not with a video: choosing a solution for a specific wall, finding a manufacturer, producing the LED mesh, bringing the equipment across the border, installing it, commissioning it and handing over the site. We manage the whole process as general contractor. That is how four media facades for Halyk Bank and Visa came about in 2024–2025: two in Almaty, one in Pavlodar and one in Tashkent.
Our clients include
How we deliver a media facade
A media facade is not something you pick from a catalog. That is why the client has one project manager on our side, from the first question about the building to handover.
1. Solution, manufacturer and LED mesh
The solution depends on the building: will people see the facade from the sidewalk next to it or from the far end of the avenue, and how much light needs to reach the windows? This determines the type of structure and the pixel pitch. For a facade with windows, LED mesh is the usual choice because it lets light into the rooms. We select a manufacturer to match the solution, then organize and oversee production of the mesh at that manufacturer.
2. Calculations and approvals
We calculate the loads on the facade and design the mounting system. We coordinate the placement with the building owner, the architecture authorities, the city and the akimat (local administration).
3. Logistics and customs
The equipment comes to the building from another country. We set up international logistics and clear the cargo through customs. When sites are in different countries, the import rules differ too: in our series, those countries were Kazakhstan and Uzbekistan.
4. Installation
The mesh is installed on the facade by specialized contractors under our management.
5. Commissioning and handover
After installation, we launch and test the whole system, train the operator to run the facade, hand over the documentation and deliver the site to the client. From that day on, the facade shows the client’s campaigns.
After handover
The facade is not left unattended. After handover of each site, ROI Group provides warranty obligations and is responsible for the technical maintenance of the media facade for three years. Maintenance includes pixel replacement and monitoring of the technical systems. On the Halyk and Visa facades, we still manage video content delivery to the screens: the clients prepare the videos, and we make sure they go on screen.
A dedicated ROI Group project manager is responsible for delivery. The responsibilities of the parties are set out in the contract.
Media facades for Halyk Bank and Visa
A series of media facades on bank buildings in two countries. In Almaty and Pavlodar, these are Halyk Bank buildings; in Tashkent, it is the new headquarters of Tenge Bank, a Halyk Group bank, in Tashkent City. This is a joint project of Halyk Bank and Visa: the facades show advertising and branded videos for both brands. On all four sites, we managed the work from choosing the solution to handover.
How much a media facade costs
There is no fixed price list: we calculate the cost of a media facade for each specific building. It depends on the area and pixel pitch, the type of structure, the complexity of installation and where the equipment is shipped from. The budget covers the equipment and its manufacturing, logistics, contractors’ work, taxes and mandatory payments, and our fee. For an initial estimate, the building address and a photo of the facade are enough.
Related services
A media facade works outdoors, on a building. If you need technology indoors, at an exhibition, in an office or at an event, see interactive and multimedia installations and brand zones. All our technology solutions are in the technology-driven special projects section, and completed projects are in the catalog.
Questions about media facades
How much does a media facade for a building cost?
The cost of a media facade is calculated for each specific building, and there is no ready-made price list. It depends on the area and pixel pitch, the type of structure, the complexity of installation and where the equipment is shipped from. The budget covers the equipment and its manufacturing, logistics, contractors’ work, taxes and our fee. For an initial estimate, the building address and a photo of the facade are enough.
Who handles media facade approvals with the akimat and the building owner?
ROI Group, as general contractor, coordinates media facade placement with the building owner, the architecture authorities, the city and the akimat (local administration). We also calculate the loads on the facade and design the mounting system. That is how we ran the series for Halyk Bank and Visa: four sites, two in Almaty and one each in Pavlodar and Tashkent, in 2024–2025.
What type of media facade works for a building with windows?
For a facade with windows, LED mesh is the usual choice because it lets light into the rooms. The type of structure and the pixel pitch depend on the building: whether people will see the facade from the sidewalk next to it or from the far end of the avenue, and how much light needs to reach the windows. We select a manufacturer to match the solution and oversee production of the mesh.
Who maintains a media facade after installation, and is there a warranty?
After handover of each site, ROI Group provides warranty obligations and is responsible for the technical maintenance of the media facade for three years. Maintenance includes pixel replacement and monitoring of the technical systems. We train the client’s operator to run the facade. On the Halyk and Visa facades, we still manage video content delivery, and the clients prepare the videos.
Can a media facade be installed outside Kazakhstan?
A media facade can be installed outside Kazakhstan: in our series, that is the new headquarters of Tenge Bank in Tashkent City. The equipment comes to the building from another country, so we handle international logistics and customs clearance. When sites are in different countries, the import rules differ too. The mesh is installed by specialized contractors under our management.
Where to start
Send us the building address and a photo of the facade, and tell us what will be shown on it. We will propose a technical solution and estimate the budget.
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Date: October 25, 2026.