Product presentations and launches
Until a product is shown to people, it exists only for the team that built it. Launch day is when partners, the press and customers find out about it, and what they see that day shapes how the new product will be talked about from then on. We organize product presentations, technology launches and openings of new spaces: we create the reveal script, prepare the venue, invite the guests and run the event.
Our clients include
How to show a product that has no physical form
A phone or a car can be placed in the middle of the room. A network or a digital service is harder: it has no physical form, and a talk about specifications without a demonstration explains little. So in a launch scenario we look for three things.
Experience before words
Guests first experience the product through VR, a demo device or an interactive zone, and only then hear how it works.
A place that means something
A venue that speaks for the product itself: the city where the network has gone live, or a place connected with the product.
The final shot
The point where the product takes on a physical form: equipment, a sign, a screen. It gets filmed, and that shot is what carries the news further.
Kcell 5G: a reveal that builds up
On December 9, 2021, Kcell launched its 5G network in Turkestan, which, according to the operator’s press release of December 13, 2021, became the first city in Kazakhstan with full 5G coverage. Kcell wanted a high-profile announcement, with the city akimat (local administration) taking part. The guests included journalists and bloggers. We developed the program and script, invited the participants and ran the event. The script built up step by step.
- The city from above. Before the official part began, guests took a VR flight over the 5G city.
- A conversation about the technology. The official part was a presentation in the presidential suite of the Karavan Saray hotel in the city center.
- Equipment instead of a slide. The finale was a trip up to the roof of Farab Library to see the 5G equipment. This is where the technology finally took on a physical form.
We prepared launch materials for the press. For how we work with journalists at events like this, see the press conferences and press tours page.
When the new thing is the place itself
Sometimes the new thing is the space itself, and it has to be built in time for the opening. For Halyk Bank and Visa, we organized the design and delivery of the digital branch at Mega Center Alma-Ata (Almaty, 2019): procurement and integration of digital equipment, interior production, installation and preparation for the opening. The architectural design was developed together with a specialized studio. The path here differs from that of a one-evening event: it runs from the design to a branch ready to welcome its first customers.
If the new product is shown at an industry exhibition, that is a job for an exhibition project. If the technology itself has to become the attraction, with screens, VR or interactive zones, see interactive and multimedia installations.
What drives the cost of a launch
The budget depends on how you decide to show the product. The biggest factors are:
- a live product or a simulation: VR content and demo devices have to be produced;
- a single venue or a route with several stops;
- whether a space needs to be built or refitted for the reveal;
- how many guests there are and who they are: partners, customers, the press.
We handle the script, budget and project management; VR content, demo zones and structures are produced by specialized studios to our brief. If the budget is limited, we will suggest which part of the script can be dropped while keeping the final moment of the reveal.
Questions about product presentations and launches
How do you present a product that has no physical form?
A product with no physical form is shown through experience: guests first encounter it through VR, a demo device or an interactive zone, and only then hear how it works. The finale needs a point that can be filmed: equipment, a sign, a screen. At the Kcell 5G launch in Turkestan, that meant a VR flight over the city, a presentation at the Karavan Saray hotel and the roof of Farab Library.
What affects the budget for a product launch?
The budget for a product launch depends on how you show the product: a live product or a simulation, a single venue or a route, whether a space has to be built, how many guests there are and who they are. A simulation requires producing VR content and demo devices. If the budget is limited, we will suggest which part of the script can be dropped while keeping the final moment of the reveal.
What does an agency do when organizing a product presentation?
Organizing a product presentation includes the reveal script, venue preparation, inviting guests and running the event. We handle the script, budget and project management. VR content, demo zones and structures are produced by specialized studios to our brief. To start, tell us what you are launching, for whom and by what date.
Can an agency get a new space or branch ready for opening?
Getting a new space ready for opening can be run as a separate project, from the design to a space ready to welcome its first customers. For Halyk Bank and Visa, we organized the delivery of the digital branch at Mega Center Alma-Ata, Almaty, in 2019: procurement and integration of digital equipment, interior production, installation and preparation for the opening. The architectural design was developed together with a specialized studio.
Can you invite journalists to a product launch?
Journalists can be invited to the product launch itself, and we build the press component into the event program. On December 9, 2021, Kcell launched its 5G network in Turkestan, which, according to the operator’s press release of December 13, 2021, became the first city in Kazakhstan with full 5G coverage. The guests included journalists and bloggers, and we prepared launch materials for them. For more on how we work with journalists, see press conferences and press tours.
Where we start with your launch
Tell us what you are launching, for whom and by what date. We will tell you when guests should first see the product and what the key shot of the day will be.
Discuss your launch2. What data. The name, company name, phone number, email and task description that you submit through the form on roigroup.agency.
3. Why. To contact you, clarify your task and prepare a project proposal. We do not send newsletters without your consent.
4. How we store it. Requests reach us via Telegram and the request inbox of the Tilda website builder. Only the employees who handle requests have access. We keep the data for as long as it is needed to respond and to perform a contract, and we delete it at your request.
5. Who we share it with. Form data goes only to the services without which the request cannot reach us: the Tilda website builder and the Telegram messenger. Visit statistics are processed by Google and Yandex (see section 6). We do not sell or publish your data.
6. Cookies and visit statistics. This website uses cookies and the analytics services Google Analytics and Yandex Metrica. They collect information about your visit: which pages you open and how long you stay on them, your device and browser, your approximate city (based on your IP address) and where you came from. Yandex Metrica also records actions on the page, such as scrolling and clicks. We use this information to understand which pages are useful and to improve the website; we do not use it to identify you. Google and Yandex process this data under their own policies and may store it on servers outside Kazakhstan. You can disable cookies in your browser settings, and the website will continue to work.
7. Your rights. You can find out what data we hold about you, correct it or ask us to delete it: write to office@roimedia.kz or call +7 771 071 88 74.
8. Consent. By submitting a request, you consent to the processing of your form data on these terms. By using this website, you consent to the use of cookies and the analytics services described in section 6. Data is processed in accordance with the Law of the Republic of Kazakhstan “On Personal Data and Their Protection”.
Date: October 25, 2026.