Visa Olympic Shymbulak Activation
A winter brand activation at a ski resort
- Client
- Visa
- Location
- Shymbulak
- Dates
- March 13–14, 2021
- Format
- Brand activation
Winter sports to try for yourself
In March 2021, a Visa tent went up on the Shymbulak slope. Resort guests came in to take a ski jump and ride down a run in VR, and to cover a distance on a ski simulator.
Three challenges
VR ski jump. Guests put on a VR headset, and the simulation placed them at the top of a ski jump, something you could not try on the real slope.
VR descent. The second challenge in the headset: a run down the slope.
Ski simulator. Guests skied for five minutes on the simulator and received a Visa gift.
Our work on the slope
We developed the brand zone concept and organized the decor, the installation of the VR equipment and the ski simulator, the staff and branded gifts for participants: 100 hoodies, 150 T-shirts and backpacks.
▶ Watch the videoProject video · YouTube
Gallery
VR ski jump
Shymbulak slope
Gifts for participants
Visa tent
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Date: October 25, 2026.