Visa Football Camp
A football brand activation with a digital platform
- Client
- Visa
- Venue
- Forum Almaty mall
- Dates
- October 7–23, 2022
- Participants
- more than 1,000
A training camp timed to the World Cup
Ahead of the 2022 World Cup, Visa opened an interactive training camp at Forum Almaty mall. Guests went through four stations (jumping, dribbling, shooting accuracy and passing) and left with a printed player card showing their results.
The participant journey: from registration to player card
Registration with a photo.
This was the first step into the camp.
Four stations.
At each one, the result went straight into the digital system.
Player card.
The system pulled together the results from all stations, and a personal card with the participant’s photo was printed right on site.
Results went into a shared leaderboard, and guests came back to improve their ranking.
Our part of the work
We came up with the concept and the stations and built the platform: registration, results tracking, and generating and printing the player card.
We organized the production and installation of the zone, set up the equipment and coordinated the zone’s operation throughout the project.
Result
more than 1,000
participants went through the camp stations
Gallery
Camp participant
Visa merchandise
The camp at Forum Almaty mall
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Need an activation people take part in, not just watch?
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Date: October 25, 2026.