1664 Rosé at Kazakhstan Fashion Week
Fashion, charity and French bulldogs
- Client
- 1664 Rosé
- Venue
- Kazakhstan Fashion Week
- City
- Almaty
- Year
- 2024
In the language of fashion
1664 Rosé came to Kazakhstan Fashion Week and spoke to its audience in the language of fashion rather than advertising. The capsule collection was created with the Kazakhstani brand YANG LAIN and its founder, designer Adilya Botabayeva. One of the collection’s central images is the French bulldog.
The collection on the runway
The capsule is built around convertible pieces: sports and formal suits. The collection was shown on the Kazakhstan Fashion Week runway.
An auction in support of French bulldogs
The bulldogs in the collection are more than an image. The pieces were put up for a charity auction in support of @frenchies_help, a volunteer group that rescues, treats and rehomes French bulldogs in Kazakhstan.
Our role
Together with a partner agency, we developed the brand integration concept and organized the project at the fashion week. The project covered work on the collection, partner involvement, the runway show, communications support and the charity auction.
Result
2.5 million — total reach across project content
▶ Watch the videoProject video · YouTube
Gallery
Capsule collection
The French bulldog, symbol of the collection
Collection sketches
Services
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Date: October 25, 2026.