Visa Olympic Shymbulak Activation

Case Year: 2021

About the Project

In 2021, Visa launched an activation at Shymbulak as part of the lead-up to the 2022 Olympic Games. The goal was to create a unique experience for visitors, allowing them to feel like participants in the Olympic Games.

Execution

To immerse guests in the Olympic atmosphere, VR sessions were organized, where participants could experience skiing down an Olympic stadium. Additionally, various simulators and training devices were set up to help visitors try out different sports disciplines. Every guest received branded Visa Olympic merchandise to highlight their involvement in this global event.

ROI Group's Role

We developed the activation concept, organized all elements, including branding the zone, setting up simulators, and merchandise, creating an unforgettable atmosphere for the guests.