USA Mannequin: When the System Runs Stress-Free

About the Project

A U.S.-based manufacturer of high-tech surgical mannequins needed to attract clients in a niche B2B market. The challenge was to reduce irrelevant clicks and improve the efficiency of ad spending.

Execution

We built a system designed for long-term performance. After a thorough audit, we eliminated budget leaks and irrelevant search queries. The semantic core was refined with precision — cutting out 95% of unqualified keywords. Analytics were optimized, CPC was reduced, and conversion rates improved. The campaign became flexible and scalable, continuing to generate leads without the need for relaunch.

ROI Group's Role

We built an efficient, stable system — one that delivers accuracy and sustainable results over time.