5G in the Heart of Turkestan

Case Year: 2021

About the Project

At the end of 2021, Kcell became the first company in Kazakhstan to cover an entire city—Turkestan—with a 5G network. The technology of the future arrived in the spiritual capital of the country. The task was to announce this on a large scale, with the participation of the local government.

Execution

A press tour was organized for journalists and bloggers from three cities. The presentation took place in the presidential suite of the Karavan Sarai hotel, in the city center. Before the official part, there was a VR flight over the 5G city. The final stop was a rooftop visit to Farab Library to view the real 5G equipment. Every step was an impression, every shot material for publications.

Results

30+ publications

Reach: more than 1,000,000

ROI Group's Role

Full turnkey organization: from script and invitations to the VR tour and final media release. Everything worked towards the main goal—to tell the story of the 5G launch in a convincing and visually striking way.