Dive into the Sea of Digital Television

Case Year: 2022

About the Project

Kazakhtelecom set a new benchmark in television with TV+ — a service promising not just content, but thrilling experiences. The goal was clear: attract attention and motivate users to start a trial subscription, highlighting the platform’s rich and diverse content offering.

Execution

The campaign's concept is built on a vivid metaphor: viewers literally dive into a sea of content. On a raft in the open ocean, two characters watch TV with fascination, surrounded by sharks — a tongue-in-cheek nod to the dangerously addictive nature of binge-worthy series and films on TV+. Visual elements emphasize the idea: this content is an ocean you won’t hesitate to dive into.

ROI Group's Role

We created the concept and visual storytelling for the campaign, using bold imagery and playful metaphor to highlight the uniqueness of TV+ and capture the audience’s attention. The campaign became a symbol of immersive, never-ending entertainment.