Digital Transformation in the Furniture Industry

Case Year: 2021

About the Project

Evromebel is a major player in the furniture market that faced challenges with inefficient ad spend and lack of clarity in the customer journey. The goal: improve analytics, optimize the website, and reallocate the advertising budget.

Execution

We implemented an end-to-end analytics system to track the customer path from click to purchase. A new website with enhanced navigation and mobile adaptation boosted conversions. The budget was restructured to focus on high-performing channels, and key processes were automated to simplify customer interaction.

ROI Group's Role

We delivered a holistic solution — from deep analytics to UX improvements and campaign optimization. Our work built a stable, long-term system that continues to deliver results and flexibly adapts to evolving business needs.