Jusan Bank in the Feed

Case Year: 2022

About the Project

Jusan stands for digital, smart, and modern. But their social media didn’t reflect that. Generic posts, dry news, banners without a story—zero engagement. Everything needed to be rethought.

Execution

We discarded the dullness. We built a visual system and set the tone—alive, confident, human. The account became cohesive: both in style and in meaning. Now, Jusan on social media is not just a bank, but a personality—recognizable and interesting.

ROI Group's Role

We set the style and meaning. We developed the visual language, narrative, and communication format. We turned the account into a space where the digital bank becomes a digital person—and remains one in every post.