Project for Halyk Bank / OnlineBank by Halyk

Case Year: 2022

About the Project

Small businesses are bakeries on the corner, ateliers in the yard, workshops with the warm glow of craftsmanship and hard work. For Halyk Bank, we created a campaign that speaks to entrepreneurs in their language: simple, honest, and beneficial. Payment acceptance via Halyk POS and Halyk QR — with no commission fees.

Execution

The key image is the metaphor of “0%,” made from everyday business items. Mannequins, wreaths, tools — everything they use daily — now works for them. Each image represents a scene of payment: a smartphone, QR code, a moment of the deal. A simple, cost-free path.

ROI Group's Role

We turned a number into a symbol. Developed the idea, visual language, and presentation that connects business and bank as equals. It speaks not through advertising, but through trust. Because where there’s 0% commission, true partnership begins at 100%.