EFC (Event Organization and PR Support)

Case Year: 2022

About the Project

The anniversary tournament of Khabib Nurmagomedov's league gathered a full arena in the heart of Astana.

EFC 50 is not just about fights. It's a grand sports show, where every punch is heard by millions.

12,000 spectators in Barys Arena, dozens of fighters, thousands of online fans—and we were at the center of the action.

Execution

ROI Group handled all PR support for this large-scale event.

We organized the press center and media relations, carefully planning each step—from press materials to targeted placements.

We set up communication so that there were no pauses even outside the octagon.

In interviews, news, and broadcasts, the power of the tournament resonated in full force.

Results

50+ publications in the media

Reach: 5,000,000 Kazakhstanis

Live broadcast on YouTube with tens of thousands of online viewers

Publication on Tengrinews

ROI Group's Role

● Press center: from concept to coordination on-site

● Accreditation, media support, and media relations

● Preparation of press releases and special materials

● Organization of interviews with fighters

● Placement in top media