Altynai — The New Voice of AltynBank

Case Year: 2024

About the Project

The goal was to replace an outdated digital assistant in the AltynBank app. The previous character — a generic robot — lacked emotional connection and failed to reflect the brand’s values. The bank needed a new mascot: someone who could guide users through financial services and embody a more human-centric approach.

Execution

We proposed three distinct concepts:

– Altynai: a kind, approachable Kazakh woman

– Altyn-EYE: a cyber-falcon, symbolizing strength and vision

– Altyn-Soul: a nomadic spirit, echoing the heritage of the steppe

Altynai was chosen. Together with the AltynBank team, we developed her visual identity, communication tone, and interface behavior. Altynai became more than a character — she emerged as a symbol of care, attention, and modern banking.

ROI Group's Role

We brought the new persona to life — from concept to full integration. Altynai became the warm, recognizable, and tech-savvy face of AltynBank inside the mobile app.