Activ BOX 5: One Smart Solution

Case Year: 2023

About the Project

Activ introduced a new offer: a smartphone on installment combined with the BOX 5 tariff, helping users save up to ₸71,880 annually. A simple, hassle-free way to get everything at once — no overpayments, no complications.

Execution

We developed a series of visuals featuring brand ambassador Askar Ilyasov. His image emerging from a smartphone screen became a metaphor for the core idea: breaking out of conventional offers. The campaign emphasized key benefits — a device and mobile plan in one — using a timer motif to symbolize smart timing and calculated choices. Emotional storytelling met rational value in a balanced creative execution.

ROI Group's Role

We crafted the communication concept and visual language. The result: a campaign that conveyed smart decision-making through clean design, vibrant imagery, and a clear value proposition.