Activ Back to School

Case Year: 2023

About the Project

Ahead of the school year, Activ launched a campaign for students and schoolchildren, offering a bonus with the purchase of a new device — a full year of unlimited internet.

Execution

We developed a visual concept where gadgets became an integral part of learning: a smartphone turned into a pencil case, a laptop into a textbook. This metaphor highlighted a key insight — modern education is inseparable from digital tools. Bold, unconventional visuals stood out across digital and offline channels, ensuring high visibility in a cluttered media environment.

ROI Group's Role

We created the campaign’s core idea and visual identity, blending a practical offer with bright, student-friendly aesthetics. The campaign turned out just like student life in the 5G era — dynamic, flexible, and engaging.