Brand — Activ

Challenge / Objective

Increase awareness of the TOP mobile plan and highlight its key feature — earning gigabytes through physical activity. The goal: engage a young audience through play, movement, and clear benefits, while strengthening brand affinity with Activ.

Idea / Solution

We expanded on the “Gigs for Steps” concept, adding a touch of lightness, humor, and theatrical flair.

Each poster's visual split into two distinct zones:

— Top half: the emotional reactions of characters receiving bonus gigabytes.

— Bottom half: feet in motion, expressive footwear, and a focus on movement and dynamic energy.

Catchy taglines like “Жаяу жүр де, ГБ ал!” (“Walk and earn GBs!”) and “Ходи за Гиги!” (“Chase those Gigs!”) reinforced the call to action, making it not only clear but rhythmically memorable.

Characters — from ballerinas to cowboys — brought a viral effect and widened the campaign's appeal.

ROI Group's Role

We developed the campaign concept and visual language, blending a digital product with bold storytelling.

Our creative spoke directly to the audience — playfully, clearly, and in motion.