Activ. A Plan That Moves With You

Case Year: 2023

About the Project

Activ introduced the “TOP” plan — a mobile tariff where gigabytes are earned through physical activity. 10,000 steps a day = bonus internet. The new mechanic brought together digital life and real-life movement, online benefits and healthy habits.

Execution

At the heart of the visual concept — the metaphor of a journey. A bold sneaker with the word “TOP!” leaves a trail of gigabytes behind. This simple visual formula made the idea instantly clear and memorable. The campaign spoke the language of youth: bold colors, effortless motion, and the rhythm of an active lifestyle.

ROI Group's Role

We developed the creative concept and crafted the visuals — from the first sketch to final assets. Our goal was to merge a digital product with physical action into a unified, striking narrative — so the plan would be seen not just as a deal, but as a way of life.