ROI
GROUP
GROUP
ROI Group – PR, BTL/event, production, SMM, digital, creative
PR Services
- Development, editing, and adaptation of press materials
- Translation into Kazakh
- Communication with media on behalf of the brand
- Distribution of press releases to an extensive database (over 1,000 contacts)
- Targeted placement of materials in friendly media outlets free of charge or on preferential terms
- Selection of suitable bloggers and brand ambassadors
- Negotiations and ongoing communication
- Development of creative concepts for integration
- Turn-key organization and execution of press events: Briefings, press conferences, round tables, interviews
- Comprehensive support at every stage
- Reputation management and public relations at a new level
- Development of strategic communication plans
- Creation of a media map for effective engagement
- Design and implementation of special projects
- Monthly monitoring of the brand’s information landscape and its competitors
- Preparation of reports and analytical insights to adjust the strategy
BTL & Event Services
- Development of a unique event idea, concept, and program
- Invitation of speakers, hosts, performers, and other key figures
- Organization of team-building activities, forums, conferences, and marketing events
- Execution of promo campaigns, tasting events, contests, and giveaways of any scale
- Coordination of participation in industry exhibitions, marathons, and other events
- Booking and organization of performances by performers, musicians, and speakers
Production Services
- Design and production of promo stands, brand zones, and press walls
- Manufacturing of banners and lighting structures (lightboxes, LED displays, etc.)
- Production of branded merchandise, souvenirs, and printed materials
- Design and assembly of structures: Roll-Ups, Pop-Ups, X-stands, panels, and more
- Exhibition booth design and construction
SMM
- Development of creative SMM campaigns
- Launch of influence campaigns
- Organization of buzzworthy seeding
- Photo and video content production
- Development of effective strategies
- Implementation of bold special projects
- Creation of futuristic AR/VR experiences
- Integration of cutting-edge ML/AI solutions
DIGITAL
- Launch of contextual advertising (Google Ads, Yandex.Direct) to attract targeted traffic from search engines
- Setup of targeted advertising (Meta Ads, TikTok Ads, LinkedIn, X, Telegram) with precise audience targeting based on interests and behaviors
- Placement of display ads (banners, videos) to boost brand awareness
- Development and implementation of AI solutions to optimize costs and speed up processes
- Use of Big Data and analytics to predict customer behavior and increase campaign effectiveness
CREATIVE
- Development of solutions that strengthen brand positioning and help businesses engage effectively with their audience
- Implementation of VR stands, PR campaigns, and interactive formats that boost brand awareness and audience engagement
- Creation of dynamic, engaging videos that communicate brand values and capture customer attention
